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Malliavin Marketing Sciences for Comms briefs
"If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack." - Winston Churchill
It's increasingly difficult to achieve significant cut through. A campaign must entertain as well as send the right signals.
We provide interactive tools to select the golden combinations of messages that have the most resonance with targeted audiences.
Combined with the core ideas from econometrics, we use Media Mix Modelling to evidence where campaign spend is having the most impact. The next step is to evidence ROI by linking spend to web analytics and market share - we demonstrate where and when budget is optimally spent. Rule the cookieless world.
A winning campaign is not a witty play on words, its the purposeful use of the signs and signals your customers perceive, sometimes at an unconscious level.
We combine Semiotics with computer vision.
